Abby Daniels's profile

Project HIRED 6x3 Banner

Project HIRED 6x3 Banner
     The third of four pieces I created as a volunteer for Project HIRED, a Californian nonprofit that helps disabled job seekers build vocational skills. Measuring six feet wide and three feet tall, this banner will be hung in the office for informational and decorum purposes. The photos, logo, and branding guide featured in the final version were provided by Project HIRED staff.
     All of the designs in this series started as thumbnails drawn by hand. These are a quick way to convey to both myself and the client how the information they want to display will be arranged. I organized this design differently since it is the only landscape piece that was requested by Project HIRED. Due to its massive size, I tried to imagine it almost like a flag which lead to locating the logo in the center.
     I could not choose which thumbnail I wanted to go forward with as I did not feel strongly enough about any single option. At the point of this work in progress shot, I at least knew that I wanted to go with the logo and text being centered but remained uncertain on the left and right sides. In order to get work done while I deliberated over this aspect, I added blank placeholder blocks over the contested areas while I completed the center. These blocks were also helpful in that I could drag them to change their size and location so I could visualize a possible design.
     I resolved to go with the text and photo block pattern that I also featured in the two-by-four banner. The copy featured was taken straight from Project HIRED’s website and the photos are of their past clients and employees. It was important to include these types of photos so that when they disabled people come into the office, they would see people like them being represented through Project HIRED’s past successes.
Project HIRED 6x3 Banner
Published:

Project HIRED 6x3 Banner

The third of four pieces I created as a volunteer for Project HIRED, a Californian nonprofit that helps disabled job seekers build vocational ski Read More

Published: