Client: betterplace lab (Berlin, Germany)
Project: Identity desing, logo + editorial design
Overview
The research team at the Think & Do-Tank 'betterplace lab' in Berlin called upon us to design the logo, look & feel and two reports on the nature and emergence of the digital refugee scene in Germany since the intake of over 1 Million refugees in 2015.
Challenge
Appeal to a predominantly corporate, professional and governmental target audience, while keeping a fresh edge, as the company aims to restructure ingrained thought patterns across individuals, teams and leaders.
Solution
Use simple clarity and visual impact in language, logo mark, typography, colour palette, photography and iconography.
Our Role
I was responsible for every step in the process from initial conversation, creative brief and conceptual phase to art direction and design.
