WHAT
A0 poster for the lecture series "ITA on …" hosted by the Institute of Technology in Architecture (ITA) of the ETH Zurich. The institute is bringing innovative technology to the practice of architecture.
HOW
Large letter shapes, reminiscent of floor plans, are morphed into inner more legible letters. The play of contours is reminiscent of 3D models and creates movement when one looks at the poster. The colours are derived from the theme of energy, which plays a central role in the institute.
