Background
Laclary is a startup project e-commerce platform for food products of the company Trinity Global from Hong Kong. Trinity Global foresees the transformational nature of Blockchain technology in providing greater provenance and transparency on food traceability and food safety, which is pursuing the possibility of using IBM Blockchain technology to gain first moveradvantage with Blockchain solutions.
Method
Laclary logotype was used the font version since it is very easy to read and also very massive and stand out. This logo is very versatile and can works as a standalone logotype yet as an icon.The main idea was to convert a name that absolutely does not correspond to what the company does and direction. As in the future, it will also be a media platform with much different news about healthy food and lifestyle.
