Tokoya:
Logo Design + Identity
Tokoya is a barbershop that opened its doors in Sheffield (UK) in early 2019.

The client approached me with the vision of a Japan-themed barbershop, that would not only be a place where people come to have their hair cut, but also a social hub where his clients could interact. I took this broad concept and combined it with my personal knowledge of Japanese logo design in order to narrow it down and create a brand that would reflect these ideas in a coherent and effective way.

The result was a simple three colour palette with a nod to the Japanese flag, accompanied by an isometric logotype to add a constructed ambience to the brand. This direction moves away from the more traditional designs found in the hairdressing industry, making Tokoya stand out, whilst maintaining a minimal approach.
Tokoya
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Elliot Holbrow's profile
Elliot Holbrow

Tokoya

Tokoya is a barbershop that opened its doors in Sheffield (UK) in early 2019. The client approached me with the vision of a Japan-themed barbers Read More

4
202
0
Published: