I felt that their current logo was too busy. I created four versions of the new logo, to be used for the still and sparkling Feel Good range. Each different flavour of the Feel Good drink focuses on a different aspect which makes the drink unique to its competitors.

The design is extremely clean and simplistic that will appeal to both sexes, focusing on the logo which is wrapped around the bottle. The juice inside the bottle gives the design it’s colour, only white is used on the outside of the bottle. The clean simplistic design suggests that the drinks are also simplistic, and that nothing extra is added, just pure fruit. 

The information on the bottle is kept to a bare minimum, other neccesary information, such as the flavour and ingredients is on a seperate leaf shaped label. 

The sparkling juice bottle has a different texture to the still one, it has small embossed dots, which represent the bubbles in the drink. This means that the user can both see and feel the difference between the still bottle.