Tatung Company is built on four fundamental values—Integrity, Honesty, Industry, and
Frugality. Tatung’ founded by Mr. Shang-Zhi Lin, and is commited to customers, shareholders,
and employees. Tatung is committed to education who offering scholarship
and founded Tatung University and High school in 1956 , Tatung is also commited to
corporate responsibility employee harmony and customer satisfaction.
Frugality. Tatung’ founded by Mr. Shang-Zhi Lin, and is commited to customers, shareholders,
and employees. Tatung is committed to education who offering scholarship
and founded Tatung University and High school in 1956 , Tatung is also commited to
corporate responsibility employee harmony and customer satisfaction.
The round-eyed, red-helmeted, football-carrying Tatung Boy was introduced in 1969, an important year for Taiwan when TV became available in colour. Television was the main product . As television sales increased, Tatung followed the lead of a Japanese tv manufacturer and created Tatung Boy which has been called Taiwan’s first themed doll figure. He was a free gift from the company when customers spent certain amounts of money. Thus ,the figurine was considered a symbol of wealth and purchase abilities, in the 1970 ’ s the time when most people were not spending money.
The current series of Tatung Boys has 5 different 6 inch high characters , each with a different transportation
mode to tackle their new journey. Each of them represents their personality of Tatung company ; creative, dventurous ,brave , patient , and honest.The new atung Boy launches on 2nd Feburary 2013 in Tatung store.
