It's all about happy faces! - 2011 Edition

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Mediaprimer's 2011 Christmas campaign, 2011

In 2011, MediaPrimer has promoted "It's all about happy faces!" first edition Christmas campaign.
The main objective of this campaign was to boost a relationship of solidarity among people.

Throughout this campaign MediaPrimer played an active role by managing all the relations
and gathering all the donations.

Besides all MediaPrimer’s team members, "It's all about happy faces” campaign also had the support
of some MediaPrimer’s partners and customers, and the participation of all the institutions and companies that accepted to join this campaign.

A week before Christmas, MediaPrimer delivered to all participants of this action, a customized
box to colect all the donations each organization decided to share with the most needed institutions
previously identified.

Appealing to sharing instead of consuming, the majority of suggested donations focused on used
books or toys.

Apart from all the donations shared with the needy institutions, this campaign also wanted to
alert for the current situation, which required a change of attitude. Simple and creative ideas
like this can help overcome some difficulties.

On December 23, we delivered to the selected institutions the gathered donations, which were
received by hundreds of happy faces.

A special edition of "primerSWEET POPS" was produced and has been symbolically offered in a
tone of gratitude, to those who joined this campaign. This offer also intended to boost positivism,
good mood and joy of those who received it.

CREDITS

CREATIVE COMPANY MediaPrimer

CAMPAIGN STATEGY | CONCEPT DESIGN André Costa, Patrícia Alecrim

COPYWRITING | PHOTOGRAPHY André Costa, Patrícia Alecrim

GRAPHIC DESIGN | ILLUSTRATION Patrícia Alecrim

PRODUCTION André Costa, Patrícia Alecrim