NIKE AIRMAX+ 2013
Global Campaign for the release of the 2013 Nike Airmax
The newest edition of the classic Airmax series, this shoe revolutionized Nike's airbag technology allowing added flexibility and support. The visual system accentuates the products new technologies through the use of light, repetitive line and color.
Art Direction and Design: Michael Malowanczyk, Jeffery Docherty
Creative Direction: Remco Vloon
Photography: Dan Tobin Smith, Swanson Studio