Ezra Umarpeh is a charity that has been at the forefront of patient care, steadfast in its mission to ease the effects of illness and disability. They provide a range of targeted support services for patients and their families with a particular emphasis on enhancing the hospital experience and reducing in-patient stays.
Ezra Umarpeh's services include the free loan of medical equipment, Respite rooms in hospitals across England and patient transportation services. The role of the charity is to provide the shoulder to lean on to people in a medical crisis.
Ezra Umarpeh was founded in 1996 and is still run by its original founders. In need of a rebrand the charity requested to retain its original colour palette, style and design elements whilst giving it a more current, contemporary feel.
Opting for a visually creative approach the slightly uneven feel of the stroke reflects the bumpy journey people travel in a crisis. However, the balance in the logo conveys the stability and assistance the charity provides. The new logo is approachable and retains the original brand values.
Ezra Umarpeh targets members of the Yiddish speaking community, and therefore required a Hebrew version of the logo.