Camay - Relaunch
Presentation Build-Up:
We all have bad days…
Days when we are frustrated,
disappointed,
or exhausted.
So much so, that all we wish for is to
Pause… and take a deep breath…
Take a moment and revel in a beautiful scent that embraces us.
Camay offers this moment of ease.
Concept:
Camay,
لحظة هتستناها
Synopsis:
Man goes through multiple exhausting situations and takes a deep breath in frustration
then lets it out… when he gets home, his deep breath turns into an enjoyable
experience because of Camay’s scent.
Script:
First Shot: Medium shot on a man sitting at his desk. A pile of papers is placed on
the desk next to him. He glances at them and takes a deep breath. Scowling.
Medium shot on man as he releases his breath slowly.
Second Shot: Long shot on the man as he is walking up to a long line at the
supermarket checkout line. Medium shot on the man as he stands in line and
takes a deep breath. Looks exhausted. He releases the breath.
Third Shot: Long shot on the man as he walks up to his car with supermarket
bags. Close up shot on the flat tire. Medium shot on the guy taking a deep breath.
Looks defeated. He releases the breath.
Fourth Shot: Medium shot on the man sitting on the couch with a tv remote.
Close up on TV, match switches to “no signal” screen. Medium shot on the man
as he starts to take a deep breath only to start sniffing the air as his face starts to
relax.
Fifth Shot: Medium shot revealing his wife walking towards the couch. She sits
next to him on the sofa. He releases his breath and smiles.
Sixth Shot:
DEMO
.امسك في اللحظة الحلوة
CAMAY
اللحظة اللي هيستناها.
Medium shot on the couple as they snuggle on the couch. The man is relaxed and
smiling.
