Literally meaning ‘pet’, Pooch is a one of kind service that aims to consolidate the fragmented Pet Care industry by providing services such as pet-walking, food, grooming and lodging all under one woof.
Pooch aimed to cater to an elite target group, making them feel secure about entrusting them their pets. The project that we’d undertaken for Pooch had involved branding in the first leg, and the UI/UX design for their website in the second. The website requirement was fairly simple in terms of features, so the design process was started with a basic structure and wireframe.
The following Brand identity along with the visual guidelines were adapted into the Wireframes as the first step towards building a User Interface for the website.
Since the information architecture of the website was straightforward, the visual design was required to be such that it sets them apart from competition, while communicating to the target group in the right way.
The visual scheme for the website was thus designed to be minimal - lots of negative spaces, large high-resolution images, simple text, no clutter.
Each section on the various pages of the website was created to contain only what was absolutely necessary in terms of copy and content, anchored and balanced with carefully curated images of the cutest pooches.
Several treatments, elements and assets were created to bring visual appeal and sophistication to the interface, while others such as social media icons were adapted to the brand language.
A major touchpoint of the brand is the website, which is why the way the website ‘talks’ establishes the tone of voice for the entire personality of the business. The copy for the website was therefore crafted to be colloquial, conversational and empathetic, with a dash of simple wordplay and puns.
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