Copywriter: Jean-François Bouchet
Art Director: Emmanuel Courteau
Creative Director: Alexandre Hervé
Photographer: Didier Pazéry
Client: Museum of the Great War - Michel Rouger, Lyse Hautecœur
Agency: DDB Paris
Awards: 5 Cannes Lions (1 gold, 3 silvers, 1 bronze), One Show (3 Merits), French ADC (3 golds, 3 shortlists), Clio (bronze), Epica (gold), Eurobest (1 gold, 2 silvers), Annual Prize of the Best Civic Minded Campaign (gold)
