Asian Paints | Colour Next 2019
F-Lux
Asian Paints launched its integrated brand campaign, Colour Next ‘19, showcasing an expertly curated set of trends for the year 2019. Disrupting the older notions of luxury, the trend ‘F-Lux’ looks to encapsulate authenticity and intimacy, recognising the value of the creative process that goes into developing various artisanal products.
Post Office Studios was brought on board to carry out the production, design and animation of the brand film, as well as conceptualise the key visuals for the entire Colour Next campaign.
We had the opportunity to collaborate with the incredibly talented Fabian Aerts who helped us transform our ideas into stunning visuals.
The elements depicted in the film comprise artisanal, handmade patterns and textures, staying free from external embellishments that take away from their natural form. The colour palette used is soothing, yet reflecting significant richness.
Still Frames
Design Development and Style Frames
Conceptualized and Produced by Post Office Studios
Client : Asian Paints
Director : Aditya Tawde
Co- Director : Fabian Aerts
Creative Director : Harsh Sharma
Design and Animation : Fabian Aerts
Lead Producer : Aunnesha Sen
Associate Producer : Saloni Dukle
Sound and Music Design : Aditya Ashok
VO Artist : Kavea Chavali
VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
Scriptwriter : Nandini Godara
Storyboard : Vivek Karandikar
