An elegant coffee shop
The challenge: Glitt is a conceptual project for a coffee shop in which someone could find luxury treats, such as special types of coffee, smoothies & organic juices, delicious macarons and sweets. The café’s name comes from the word “glitter”, as a stop at such an elegant café, full of just-made delights, could add some sparkle to someone’s daily life. On our branding we wanted to reflect the feeling of that prolonged moment when, during a busy day, you make a stop at your favourite place to relax and treat yourself.
The concept: To increase the impact of the brand identity and to build a community, we started from branding everything. An array of perfectly orchestrated design solutions, from logo design to packaging, is set behind every cup of coffee and box of sweets. The logo is classic and sophisticated in order to match the coffee shop’s aesthetics, while it blends with different colour combinations to make it more Instagrammable. We used pastel colours with a polka dot pattern referring to glitter to create a warm and welcoming effect and to make it as enticing as the product itself.