1904-1906 on Fillmore
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1906 Fillmore Street is a local boutique located in San Francisco. The boutique specializes in handcrafted and sustainably sourced products like, textiles, handbags, vases, framed insects, and basketries.These objects are often limited quantity as the process is labor intensive and materials are sustainably sourced. This curation of products is by the owner, Victoria, who would often refer to these as "oddities." Victoria values her relationships with the maker and the quality of the products. The products would often be from local artists or people Victoria've met through her travels.
Design Objective
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The inspiration is drawn from Victoria's handcrafted products that showcase nature's textures. These are shown through organic shapes and lines. The objective is to establish a strong brand identity through a sophisticated yet minimal aesthetic. The re-branding process began with re-designing the logo identity and finished off with promotional products.
white on black/ black on white
