Mark Drever's profile

Rebrand Campaign | SG Gaming

Mark Drever
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print design publication branding campaign logo large format Catalogue concept brand identity graphic design
print design publication branding campaign logo large format Catalogue concept brand identity graphic design
print design publication branding campaign logo large format Catalogue concept brand identity graphic design
POWER BUTTON
The power button was the focal point of this campaign; a symbol of activation. This element was taken from the 'G' in SG Gaming and carried through into a complete concept, including big bang galactic imagery which provided a nice complement to the theme and added depth.

print design publication branding campaign logo large format Catalogue concept brand identity graphic design

HEAT ACTIVATED PRINT MEDIA
SG Gaming is focused on innovating both hardware and software in the gaming industry, which presented a great opportunity to utilise special print features for the advertising materials. a ThermoKote heat activated ink, when combined with friction, reveals the game character art until it cools back to room temperature.

print design publication branding campaign logo large format Catalogue concept brand identity graphic design

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print design publication branding campaign logo large format Catalogue concept brand identity graphic design
Rebrand Campaign | SG Gaming
Published:
Mark Drever's profile

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Mark Drever's profile
Sydney, Australia

Rebrand Campaign | SG Gaming

It all starts here. A power activated brand campaign for SG Gaming.

Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives