The power button was the focal point of this campaign; a symbol of activation. This element was taken from the 'G' in SG Gaming and carried through into a complete concept, including big bang galactic imagery which provided a nice complement to the theme and added depth.
HEAT ACTIVATED PRINT MEDIA
SG Gaming is focused on innovating both hardware and software in the gaming industry, which presented a great opportunity to utilise special print features for the advertising materials. a ThermoKote heat activated ink, when combined with friction, reveals the game character art until it cools back to room temperature.
Thanks for making it to the bottom!