Rebrand the Diversity HD gaming platform under the new name “uSwitch” with a refreshed look and feel to the systems user interface.
Develop a user-focused identity for a streamlined multi-game platform that will scale and adapt to multiple form factors while maintaining a strong, distinguished identity.
Fun, friendly, and approachable while maintaining a responsible and sophisticated structure.
Switch, Switching, Rotating, Switching between activities.
Making the Mark
The concept behind this mark begins with U (you) as a portrayal of the player, combined with the action of switching between games.
Combining U (you) and S (switch) into a mark that represents the movement of switching from one activity to another.
A custom typeface was constructed from the “U” shape of the mark to create a unique wordmark that matches the logo perfectly. Its curved shape and fluid motion make it fun, friendly, and approachable to players, while its clean geometric shapes maintain a sense of maturity, structure, and responsibility.
A vibrant color palette was chosen to reinforce the fun and friendly approach for the identity. A gradient was developed using four colors to allow for a variety of options when styling various game categories within the uSwitch system’s interface. This also provides added flexibility for print and digital assets.
The mark itself is great for use as an icon or for clean and impactful branding within the system interface.
When using the full logo lockup, a standard “S” is used in the “uSwitch” name to avoid redundancy.
When the name needs to be spelled out but space is limited, the icon is integrated into the wordmark to ensure that the identity is always present.
Stylized “uSwitch” in copy. Lower-case “u”, upper-case “S”.