Tiguidou

“Tiguidou” is one of the 21 illustrations featured in the “Canada 150: Eh?” issue of Wayward Arts magazine, on “canadianisms” as interpreted by international creatives who had no idea what they meant. The illustrations were presented side-by-side with the actual meanings illustrated by Canadian creatives. “Tiguidou” is a francophone expression denoting a general feeling of well-being or acknowledgement. The creative from Thailand thought that it meant “It’s too damn cold outside and I can’t sleep.”
Tiguidou
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Tiguidou

Client: Wayward Arts Magazine – Year: 2017
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Creative Fields