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Mendoza, located in Argentina, is famous for being the land of wine,
but 23 Ríos decided to go against this principle and create a quality craft beer.
That inspired us to make a graphic campaign
that can show the value of craft and dare to do different things.
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Idea & Copy: Juan Meneses & Alex Barragán
Illustration & Design : Victoria Kociman
Illustration & Design : Victoria Kociman
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