Kino Odeon is a newly created cinema with the ambition to be the starting point of the re-boosting of a city.
The identity was developed to support the launch of a cultural place in an area lacking any entertainment facilities. With the closest town approximately one hour away, this project appeared as a necessity in order to revamp the local offer for divertissements.
One of the main obstacle to the project was the location of the space, inside an isolated zone as well as the lack of visibility and recognition from the potential customers. Therefore, an ambitious and original brand was developed to make this project unique from all the previous realisations of AMB and catch the local people’s attention.
The brand was created with the ambition to be diffused on the space's architecture.
Our first proposals were immediately received with an ecstatic answer from the client, who then decided to trust us to move forward with the most ambitious option.
Our first proposals were immediately received with an ecstatic answer from the client, who then decided to trust us to move forward with the most ambitious option.
The day the website was launched along with the space's opening, over eight thousand entries where purchased online. Less than a month after the opening, social medias have already gathered several thousands of followers.
