No pain, no gain, no fury, no glory, just do it.
Also five illustrations of athletes to be used along with those patterns.
All of the five patterns were created to work at different sizes, also each one come with ten versions of unique colour palettes, so store designers can choose what better suits a specific location and play as much as they want with the elements.
Since one of those sports was Surf and I had never drawn a surfer I choose it right away and this came even more interesting and challenging.
The project by itself has a strong bond, the inner desire of everyone who participate in sports, that strong desire to be better, that fury within that makes us push ourselves to be better, knowing that the pain is part of the gain.
No fury, no glory.
Just do it.