Nellie's Restaurant Menu Redesign
The challenge: Turning a rather large menu into a comfortable reading experience.
Before: Prior to working on this project Nellie's utilized a rather large menu printed on Legal 8.5" by 14". This brought about two challenges the menu's size did not allow for comfortable viewing at the table because of it's portrait orientation and the size did not allow for large enough font size to be used often leaving the older patrons of Nellie's squinting at the menu or just sticking to their usual orders.
The Results: An 8.5x17" landscape dine-in menu printed in color with large headings and no smaller than 12pt font for legibility. Utilizing the space of the larger size we crafted opportunities to highlight both popular and more profitable plates as to encourage more orders. Being a local restaurant with some hallmarks we made sure to add any notable press features on the menu. The landscape orientation also helped create a more comfortable viewing experience as the can lay on the tables without interfering in anyone else's space.