Black soul wine is a proposal for packaging an exclusive brand of wine. It is designed as a point of sale packaging and carraige solution.
The package contains four bottles each with its unique print. The product is multi-functinal designed to package, display and provide a safe way of getting the wine from shop to home. Tearing open the packaging creates access to the wine and a strong rope handle. This allows an innovative and safe method of product carraige. Removing one bottle auomatically places the next bottle in a position to be taken out - this ensures that the packaging on the shelf always looks full. The bottles appear on the shelf in the same way as a winery displays them.