Who does not like creamy and frozen ice cream? Unfortunately for those who follow a fitness lifestyle, cravings can be... dreadful. At the same time, most low-calorie products have a sterile and impersonal look. Our challenge was to design a low-calorie ice cream in a playful, fresh and appealing way.

"BOO" ice cream comes to throw away our fears. A series of small, yet harmless monsters, present the delightful ice cream we no longer fear. Each one of them represents a flavor. The Chocolate Ghost, the Cookies Dragon, and the Strawberry Kraken. They all try to scare us but they are too cute to succeed. The overall design is minimal and plain while the characters are designed with naive forms to express our main motto: Harmless fun!