Wild Cacao Project
This project was created to tell the story of Wild Cacao, a rare rainforest product from the Brazilian Amazon, and how it supports Amazonian communities. The story educates consumers on how the chocolate that they buy can have a positive effect on rural communities, and help to regenerate and preserve rainforests.
This was a really fun project for me to work on, as I got to play with some cool assets, including stunning illustrations created by Ju Sting, a Brazilian illustrator who I've been following for years. I am so happy to have had the chance to finally work with her, and she blew it out of the park with the detailed illustrations she created.
We also had a soundtrack by Brazilian musician Gama, who sets the perfect tone for the story.
I designed all the interactions for this immersive storytelling site, which included 360° videos, 360° photos, ambient audio, music, interactive maps, and illustrations. It was a challenge to create a cohesive story and experience with all of those elements.
For the animation design, I used Principle, which aside from Figma, has become my new favorite digital tool. They recently launched an import from Figma feature, which makes creating animations in Principle even easier.