This was a fairly short and straightforward project for someone that I know who runs a promotions business for bands, she had initially had an idea for a logo and had provided a lot of details on what was wanted, we worked together on establishing how different this logo had to be from the initial logo she was using, and we were able to translate this into something bold, simple and on-brand for her business, this logo is going to be used to advertise the events, on events posters, on social media and beyond.

The main goal was to have this bold black text look as if it is exploding from this splatter as if it has been sprayed on a wall somewhere, I certainly believe we achieved this