JINGHONG Volume Ⅱ.
Branding & Packaging Design.
Previously On
CIPAI is the name for the formats of the poems popular in Song Dynasty (960AD-1279AD), just like Sonnet. Usually composed from three words, they are beautiful not only in the meanings, but also in the way how it is tuned. JINGHONG project is trying to visualize the abstract "tune", presented by how these curved surfaces flow on the accessories.
First Act.
From words to patterns.
Second Act.
From 2D to 3D.
《千里江山图》北宋 王希孟
Thousands miles of mountains and rivers
Song Dynasty
The inspiration for branding comes from this painting Thousands miles of mountains and rivers , which is one of China's top ten famous paintings. The color palette for JINGHONG accessories is warm-tone bronze, so the shade of blue, turquoise and green can be best relieved with the products. On the other hand, this painting was created in Song Dynasty, which is the same era that CIPAI was popular. So the message and texture shared between the accessories and the packaging are cohesive with each other.
Extract colors from the Song Dynasty porcelain glaze.
Third Act.
Branding graphic.
Fourth Act.
More detail video: https://vimeo.com/319160970
JINGHONG wins the first prize in Wellspring the second college student cultural heritage creative design competition.
Thank you so much!
