This is a new company producing radiators and aiming at a serious expansion into the Russian market.
The task was to develop a logo that would help to take across the values of the goods that is meant to be capable of competing with overseas products in terms of both design and quality.
The logo is based on a play around the initials of the company name – letter Y that from an occasional sign turns into a symbolic one. The sun, the heating level indicator, the coordinate system as basis for designing engineering structures have found their concise and imaginary personification in the letter Y. The symbol is not only technology-driven. It possesses also an emotional component (the positive, the being comfortable), which is indispensable when it comes to sales and related contacts with the end user.