The inspiration for the identity comes from the vibrant culture and aesthetic of South Asia. The name 'Kohinoor' refers to the largest diamond in the world, originating from India. The form of the gemstone is reflected in the typography while the vibrant color scheme sets the mode for the energetic brand.
The identity centers around the logo which is a custom wordmark designed with the same sharp cuts and form of a diamond.
Fashion Designer: Prithi Khalique
Creative/Design Director: Ornob Sikder
DOP: Laisul Hoque
Stylist: Sheemtana Shameem
Models: Masuda, Thanon, Taiara
