Dynamic 124 is a series of musical parties based on techno and house dance music. We made a logo and identity, which was adopted in clothes, posters and event design. “124” symbol was added to the main “Dynamic” logo and it’s used where the brand is already known. It also became the basis for the merchandise and created several slogans, for example "Барабаны и басы" in Russian (Drums and basses). In it's turn 124 means beats per minutes.
Design Studio: Red square me
Art Direction: Alexander Ivanov and Polina Ivanova
Design: Alexander Ivanov and Polina Ivanova
Sound design: Alexander Ivanov
Video motion: Alexander Ivanov
Photography: Polina Ivanova
Client: Dynamic 124
Year: 2018
Type: Branding, Clothes design, Photography
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Dynamic 124
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Dynamic 124

4
45
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Published: