We were approached by a South African distributor of yarncraft goods in North America about developing their brand identity while strengthening their business's strategy before launching an eCommerce website.

Good Loops fairly provides global yarncraft goods for creative customers by engaging them with reliable inspiration.

Through a series of brand strategy and business development exercises, we were able to clarify who Good Loops' ideal customer was while building systems that would satisfy those customers completely.

After thorough discussion about the final visual direction we would take the identity, we created and presented the following mark and style guide...