Discovery & Strategy | Branding
Food for Life is a nutrition counseling service that helps people improve their eating habits and their overall relationship with food, one step at a time. It was created around a simple premise: we are what we eat. Our job was to convey this sense of optimism towards change, and create an inclusive brand experience that felt approachable and trustworthy.
We worked next to Fabiola, Food For Life’s creator, to design a brand that conveyed both joy and simplicity. To showcase the notion of constant self-improvement we based the graphic line around three pillars: nutrition, life, and cycles. The use of an organic color palette results in a unified and friendly look across the board, allowing for a distinct brand identity.