Frank, Identity System and Web Design
Frank
Brand Identity and Website Design
Frank is an online publication co-founded by Tatti Ribeiro and Clare McLaughlin that explores a single theme in depth each month, with new content delivered almost daily. With social issues as a starting point, the site has taken a comprehensive look at subjects as varied as immigrationactivism, the U.S. militaryurban planning and plastics. Pentagram's Natasha Jen and team have designed a brand identity and website for the media startup that captures its fresh, authoritative take on the news and invites readers to join the discussion.

The Frank brand identity is straightforward, welcoming and accessible, with an understated all-lowercase logotype set in the old-school serif Plantin Schoolbook, and Helvetica as a supporting typeface. The typography of the wordmark works well at different sizes, scaling up to show details and proportions. The brand architecture uses “Frank” as both a prefix and descriptor, setting up categories and departments as their own sub-brands: Frank Photos, Frank Interviews, Frank Debates, and so on. Each is assigned a specific color, creating a cohesive system.

http://www.franknews.us/
Frank, Identity System and Web Design
272
5427
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Published:

Frank, Identity System and Web Design

Brand identity and website for an online publication that explores a single theme in depth each month.
272
5427
12
Published:

Creative Fields