Guaraná Antarctica - “Friend’s Day”
Illustration
Client
Espalhe (MSL Group) / Guaraná Antarctica
Job Description
Guaraná Antarctica promoted a social media campaign to celebrate the friend’s day. To do so, they launched an invite for the digital public to tell funny friend stories and send it to their Facebook page. For one week, they received and selected the best people’s stories to transform into comics.
To make it happen, they invited known brazilian comic artists to draw the principal stories, and extra illustrators to draw all the other ones. The campaign results were amazing and it also became a printed book – and the senders of the best ones were awarded.
Key People
Mao Barros
Skills Used
Art Direction, Graphic Design and Illustration
