Diamond Foil Supermarket Tray Messaging
 
The direct media ads titled SULTAN IBRAHIM, FREE RANGER and ANGUS BLACK were done in Y&R advertising agency in DUBAI. They were released in January 2013.
Business sector is Consumer Products.
We felt that the right time to talk to people was when they were about to start cooking. So we created supermarket tray messaging - small messages that were hidden under the proteins in the ready-pack trays you pick up in supermarkets. The messages were in the style of a 'Last Will & Testament' from the Fish, Chicken or Beef you were about to cook with, and as a last request, incorporated a quick and simple recipe suggestion that included Diamond Foil. When people opened the packs at home and removed the proteins, the message was revealed.
 
Company: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Directors: Mohammed Soleiman/Ash Chagla
Art Director: Hugo Lucas
Copywriter: Mohammed Soleiman/Ash Chagla
Account Supervisor: Shaikh Shibli
Advertiser's Supervisor: Kaleem Zaman Qureshi/Alyshia Fazal
Retoucher: Gitten Tom
Producer: Amin Soltani
Diamond Aluminum Foil
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Diamond Aluminum Foil

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