The Lane-Keeping Bed
The Lane-Keeping Bed

Background
Ford is a leader in driver assist technologies, but most people don’t know that. And those who do, don’t understand what some of the advanced systems in Ford vehicles can do.

That’s why we created the Interventions series. A collection of films that insert Ford technology into everyday situations.

The Lane-Keeping Bed is the second piece of content in the series, and it’s been designed to help couples do what they love to do in bed: sleep.
Strategy
Ford Lane-Keeping technology is a smart system that helps prevent unintentional lane departures whilst driving. We needed to communicate the benefits of the technology in a way people could instantly relate to. 

So, we took the technology out of the car and put it into an everyday object to solve an everyday problem.
Creative Idea
In most couples there’s one person who takes more than their fair share of the bed space. And we found a way to fix that: the Lane-Keeping Bed.
Execution
We created a film promoting a bespoke Ford Lane-Keeping bed, purpose built to help couples stay in lane throughout the night. Using technology similar to Ford’s Lane Keeping System, the bed detects when someone crosses over to their partner’s side of the bed, and then gently steers them back in the right direction.

The film was launched just before the most romantic day of the year: the 14th of February.
The Lane-Keeping Bed
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Project Made For

The Lane-Keeping Bed

The Lane-Keeping Bed: a prototype designed help couples do what they love to do in bed: sleep. Taking inspiration from Ford Focus Lane-Keeping Ai Read More
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