ASPaC Awards is a packaging design competition dedicated to students in Asia. The project was founded by the Japan Foundation and ASPaC Association to promote cross-cultural exchange of ideas and design. Rice was appointed to run the 2018 competition in Vietnam and designed the identity for #TeamVietnam, taking on the year’s theme of innovation. The identity adapts common symbols appearing on packaging. Our idea is to highlight modern-day consumer's increasing demands of packaging solutions that are experimental, innovative and self-aware.