"Command Yuh Crowns and Win!" was an UTC promotion done for STAG beer, where participants had the opportunity to win a room full of fantastic prizes. In a bold move, we decided to build hype for the contest by placing the contents of the room onto a specially designed trailer and taking it to various locations throughout Trinidad .
The Command Centre Road Train as it came to be called,was a huge hit as seen in the video above!
My role was as event support as well as copywriter for the supporting press and radio collateral associated with the UTC promotion.
Agency: CMB Limited
Year 2012
Press/Web execution announcing the STAG "Command Yuh Crowns and Win!" promotion.
Copywriter: Thomas K Jemmerson
Graphic Designers: Joshua Lue Chee Kong/ Nolan Nexar
Press/Web execution advertising the STAG command Centre Road Train's next stop.
Copywriter: Thomas K Jemmerson
Graphic Designer: Nolan Nexar
