Collateral branding and merchandise for Tall Tails includes its signature illustrative style doodles and the two main colors for the brand, a bold orange and a sky blue. Notebooks, t shirts, bookmarks, and paper bags to bring books home were all created using these brand guidelines. Each item features a fun saying, a cute illustration, an infographic about cat adoptions, or a little bit of all three.
Any independent bookstore must have a digital newsletter to keep its consumers updated on its happenings, so a monthly email blast was developed for Tall Tails. This updates their customers on recent cats that entered the Tall Tails family that month, upcoming events, and any new book releases or staff picks that they are especially excited about.
Check out the website prototype below!