Design Requirements: To design a new concept store to achieve freshness, comfort and kindness to the perception of the customers.
Location: Monclova, Coahuila, México
Store M2: 3,575
Disciplins involved: Retail Design, Interior Design, Environmental graphic design, visual merchandising, lighting design, display design, Architecture, Marketing.
Areas in store: Fruits and Vegetables, Bakery, Dairy, Delicatessen, Butcher Shop, Cold Zone, Groceries, Snack and Checkout.
Merco es una tienda de autoservicio con más de 30 sucursales en el noreste de México, por primera vez en su historia, decide enfocar una de ellas en enriquecer la experiencia del consumidor.
Diseñamos un nuevo concepto de tienda que mejora y renueva la percepción de sus consumidores, al trasmitir frescura, confort y amabilidad, siempre respetando la marca y sus valores, los cuales fueron la base para el desarrollo de este proyecto.
Agradecimiento al equipo involucrado, Leyda Luz, Tadeo Presa, Angel Garza, Ernesto Garrido y Jorge Saucedo.
Fotografía: Nydia Cavazos
Merco is a supermarket brand with more than 30 stores across northeastern Mexico. For the first time, they decided to focus on enriching the consumer experience. We designed a new store concept that improves and renews the perception of its consumers, by transmitting freshness, comfort and kindness, always respecting the brand´s values, which were the basis for the development of this project.
