Promax BDA Asia 2018 winner | NGW Operation Rhino Infographics: Stop Poaching
Award: Promax BDA Asia 2018 - Best Public Service Announcement : Silver
This infographic is created for NatGeo Wild "OperationRhino" Campaign for raising the awareness of the endangered rhino species.
Using the PAC-MAN game as the initial idea, with the poachers chasing and hurting rhinos for their horns. The goal is to use a less conventional yet universally relatable approach to raise awareness about the plight of rhinos.
" Poaching is the biggest threat to the survival of the rhino species."
Rhinos vs Poachers... Who will win?
https://www.facebook.com/NGCasia/videos/1555682567786194/
NGW Operation Rhino Infographics: Deforestation
"Deforestation robs the rhinos of food and shelter."
Rhinos vs Loggers... Who will win?
https://www.facebook.com/NGCasia/videos/1555629194458198/
Operation Rhino Campaign - Infographics ( Stop Poaching & Deforestation)
Idea & Motion Graphic: Grace Yeung
Script & SFX Design: Desmond Tan (Producer)
© national geographic
