FW FASHION COLLECTION DESIGN ╳ CAMPAIGN art DIRECTION

FALL/WINTER
TIHO._____.COLLECTION

COMFORT, CALMNESS, AWARENESS.
STRONG FORMS
& REFERENCES to WORK CLOTHES.
   

 
  




          



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SHIRTS MADE FROM ELASTIC FABRIC WITH COTTON AND ELASTANE. COLORED "tiho" BUTTONS AND TWO KINDS OF COLLAR: CLASSIC AND MANDARIN.



TROUSERS WITH AN ELASTIC BELT. THE MODEL IS HIGH FIT, COMFORTABLY SITS AT THE WAIST. WITH SIDE POCKETS, REINFORCED BRACERS OF CONTRASTING COLOR. A CORD IS INSERTED INTO THE BELT. PANTS KEEP IN SHAPE, DO NOT CRUMPLE.
GRAY & BROWN




          






WARM SWEATER WITH LONG SLEEVES, A HIGH COMFORTABLE COLLAR.





          



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WARM & SOFT OVERSIZE SWEATER
made of italian yarn of melange color





          






turtleneck shirt with short and wide collar. ORGANIC cotton from Japan.



SKIRT with high fit with zipper in the back. made from japanese cotton with peach effect.  





          





trapezoid oversize SWEATER WITH AN UNPROCESSED edges around bottom, sleeves and neckline. All seams faced out.





          





FULL CAMPAIGN VIDEO



CREDITS 

Brand: tiho
Art Director: Mikhail Gusev
Design: Maria Chekanova, Mikhail Gusev
Model: Anastasiya Tretyakova
Makeup: Evgeniya Bareisha
Style: Maria Chekanova
Pattern cutter: Nadezhda Koltsova, Ekaterina Peredistaya
Photography & Video production: Oleg Tokmakov

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FW FASHION COLLECTION DESIGN ╳ CAMPAIGN art DIRECTION
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FW FASHION COLLECTION DESIGN ╳ CAMPAIGN art DIRECTION

FW FASHION COLLECTION DESIGN CAMPAIGN art DIRECTION FALL/WINTER TIHO COLLECTION COMFORT, CALMNESS, AWARENESS. STRONG FORMS & REFERENCES to WORK Read More
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