FEMSA is a Mexican multinational company involved in the food industry. It is the largest bottler of Coca-Cola in the world, with headquarters located in Monterrey, Nuevo León, at the northeast of the Mexico.
For the 40th anniversary of distinguished directors, FEMSA decided to honor their years of service and guidance, since the company had grown and improved thanks to their effort and dedication.
The concept aimed to portray the leadership ability that they own and compare them to the oldest guides of humans: stars.
or resemblance with a mythological figure. Located thousands of light years away from us, they have served as guidance for many generations.
With these books, the constelations that where just a few steps away in the halls and offices of FEMSA were honored. They told the stories that are worth telling and used them as an example for the new generations.
We made five books, one for each FEMSA director, filled with remarkable moments from their personal and professional life during their 40 years in the company, from the 70’s to the 2000’s.
ART AND CREATIVE DIRECTION
Erika Múzquiz
DESIGN
Erika Múzquiz
Rocío Figueiredo
Ana Sáenz
INFO
hola@reset.mx
