Fitness Company
2018
Wall Graphics · Print & Digital Campaigns · Field Marketing Assets · Animated Ads
SUMMARY:
Eat The Frog is a fast-growing fitness company in the US. Helping to establish the brand guidelines and messaging, these campaigns were really exciting to work on.
SOLUTION:
In process...
Social Media & Ad Banners
From animated ads, to organic social posts, the brand messaging began to tae shape, as we got to know the primary and secondary audiences.
ABOVE: Suggested Campaign to be #MotivationMonday
This represents a new, simpler design aesthetic I had introduced, as a result of previous motion graphics ad testing. The goal here is to maintain strong visual messaging through photography, and engaging headline use of copy.
Ad Banners Testing Example
In order to better understand our target audience, I created the two digital motion ads below, with a slight variation in style. This motion ad set was the first that we created for the brand. The findings were that these ads performed well with men, but not with women. So we were missing our target audience. It was this research that helped me direct the style to be a bit more simple, such as the social ad posted above.
ABOVE: Test Option #1
ABOVE: Test Option #2
Campaign: Now Open
Exterior and interior signage to promote a new location opening their doors. There is also a Grand Opening event that promoted in a similar stylistic fashion.
Studio Design
In Process.
Brand Development
In Process.
Fitness Company
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18
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Published:

Fitness Company

0
18
0
Published: