BYTA
Project
// Hallå Välkommen //
BYTA Project is a visual identity project designed for fashion brand, specifically cap. The project was targeted for teenagers. The brief was to create a logo and visual elements suitable for unisex brand and represents youth.
B Y T A
bytte|har bytt {verb}
Entrepreneurship + Change + Innovation
Byta is a Swedish word that means ‘Change’. Based on the word, I developed the main keywords for the logo concept into three words which is ‘Entrepreneurship’ (Taken from the client’s original intention of the brand), ‘Change’ and ‘Innovation’ to represents youth movement.
Based on the keywords, I created three alternatives by modificating two different typeface that I thought suited all of the keywords. The typeface were Cocogoose and Stellar Condensed. After a few discussion with the client, They chose alternative 2 as the main logo. The typeface used on alternative 2 was Stellar Uppercase
Some typography variants I designed based from alternative 2
The color yellow was chosen as the logo’s primary color to represent a more dynamic and youthful look, whereas the color black represents something modern and a more unisex feel.
THANK YOU
