Pelita Harapan University's
School of Design
This is a group project for advanced
studio class back in university.
The brief was to create a set of posters
to promote our university's School of Design.
We were tasked to do some research about the university's
target audience, positioning, visual keywords and the design
reference that suit most with the campaign's approach.
Based on the research, We decided to use three main
keywords as our guide in creating the design. Beside
keywords, we also developed a main tagline for the
campaign which is: