Pelita Harapan University​'s
School of Design
Promotional Campaign
This is a group project for advanced 
studio class back in university.
The brief was to create a set of posters
to promote our university's School of Design.


We were tasked to do some research about the university's 
target audience, positioning, visual keywords and the design 
reference that suit most with the campaign's approach. 
Based on the research, We decided to use three main 
keywords as our guide in creating the design. Beside 
keywords, we also developed a main tagline for the 
campaign which is:

             "Your Passion, 
                 Your Creation"
          +Fun
          +Colorful
          +Friendly





Thank You
School of Design Promotional Campaign
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School of Design Promotional Campaign

This is a group project for an advanced studio class back in my university. The brief was to do a research about the university's target market a Read More
2
26
0
Published:

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