Youfoodz is Australia’s favourite fresh food company. We are dynamic, vibrant, and full of flavour. We’re also a little ballsy, and have a serious eye for detail.
We wanted our new-look packaging to reflect each product’s flavour profile, as well as ring true to our company values, including: Have Fun, Dream Big, Lead with Authenticity, and Communicate Fearlessly.
At the heart of this packaging line-up is the Youfoodz logo from our meal sleeves, which is a bouquet of fresh foliage and seasonal produce.
Using this logo as our ‘true north’, each product’s design takes this device and uses it to make a big deal of even the smallest of ingredients, like mint leaves, goji berries, or almonds.
We’ve created consistency without tired repetition; individuality with commonality. We’ve created a family of sweet, savoury, healthy snacks you don’t want to hide away in the pantry or your office drawers.
These are snacks to be celebrated, shared and shown off. And yes, they taste as good as they look.