Pushing Boundaries
Cricket is a game that has defined the classic Kiwi summer for generations. The problem is that the New Zealand of tomorrow will not look like the New Zealand of yesterday.
Our Brief:
Modern New Zealand is diverse, busy, and in a period of rapid change and growth. This has meant that the colonial sports of yesterday are not only becoming irrelevant but they're just simply not understood. This posed a huge challenge for New Zealand Cricket to be relevant for a changing New Zealand and to ultimately increase cricket participation on a national scale.
Our Approach:
We created a purpose led brand for NZC that would resonate with tomorrow's New Zealand – colourful, diverse and progressive. A brand that lives and breathes connection.
We created a purpose led brand for NZC that would resonate with tomorrow's New Zealand – colourful, diverse and progressive. A brand that lives and breathes connection.
