Anchor Shipbroking Inc. is one of the most respected firms in the sale and purchase of secondhand and new building vessels in Greece.

We were approached by the client with the simple request for a logo and visual identity that inspired trust and stability, elegance - despite the bold aesthetics of the industry - and at the same time that could visually compete with their competitors.

The final logo mark is an anchor  - the A monogram - and the frontal view of a ship, while the typography is reminiscent of the classic industrial typographies generally used in the marine industry and to signal shipping containers.

The visual identity system is based on a bright but slightly rusty red, inspired by the usual color of the shipping boat, and the exposed metals.